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Vhector Graphics

Vhector Graphics

Vhector Graphics
graphics, branding, websites, seo, marketing
Hector CotoVhector Graphics graphics, branding, websites, seo, marketing

About Vhector Graphics

With over 12 years of experience in the Digital Marketing and Graphic Design Industries, we know what it takes for a business to be successful on the world wide web. Through outstanding and modern graphics and techniques developed through the years by our team, we are prepared to tailor a game plan customized for your business to make it thrive and stand-out in the vast medium of the digital world.

Not two business are the same, so a “standard template” is not acceptable when it comes to Online Marketing and Web Development. We settle for anything but top quality for our clients, since there is where the future success lays, which in turn drives us to create fully customized strategies and artworks which will take you, and your business to the next level.

WEBSITES

CHOOSE YOUR PACKAGE

Silver

Starting at $599

Gold

RECOMMENDED

From $1199

Platinum

From $1999

Website
Basic Template
Advanced Template
Fully Customized
Pages
4 Pages
6 Pages
6+ Pages
Blog
-
Yes
Yes
Social Media
-
Yes
Yes
OPTIMIZATION
Basic
Basic
Advanced††
Security
Basic
Basic
Advanced††
Responsive
Yes
Yes†
Fully Responsive
Hosting
-
-
Yes†††

PRICES ARE SUBJECT TO CHANGES. EACH PROJECT IS DIFFERENT AND DEPENDING ON ITS CHARACTERISTICS, THE PRICES MAY FLUCTUATE.
A FINAL QUOTE WILL BE SENT TO THE CLIENT WITH THE OFFICIAL PRICE FOR EACH PROJECT.

† Mobile and Tablets in Portrait Mode Only.
†† Websites need regular optimization and security even after in-project optimizations.
††† At the client’s request, VhectorGraphics will handle the purchase and setup of the Hosting and Domain. The cost of these services will be paid by the client.

What's new


Why Keywords are so important

What are Keywords? Keywords are closely linked to SEO(Search Engine Optimization) and PPC(Paid Advertisement). In this sense, this refers...



What are Keywords?

Keywords are closely linked to SEO(Search Engine Optimization) and PPC(Paid Advertisement). In this sense, this refers to phrases or ideas that users type in the search engines to locate a service or products. Also an idea or general answer to their questions. This is also known as “Search Queries”.

Having that in mind, we would reach the conclusion that for your Company’s website, keywords are… well, key. Tthe main purpose would be reaching as many people as possible when they search words that belong to your industry or specialty. Having the right keywords present on your website makes it easy for the Search Engines to point out the general users your site’s location. This will entice that user to click on your link.

We could say it’s all about visibility and the opportunity to showcase your products or services, or even your ideas and thoughts if you are a blogger, for example.

The Importance of Keywords

Here’s what Semrush has to said about Keywords:

Having successful SEO of your website means that you have found the right balance of keywords that attract prospective customers.

As you can see, that right balance is more than important to get internet users to go to your website and discover what your company is all about. We must mention that this balance is not an easy task to achieve. A lot of moving parts are involved in reaching the right formula for you and most importantly finding the perfect Quality Keywords you need. Keep in mind each business is different, and each one has different niches which consume their products. For example, a shoe store will not require the use of the same keywords as a cake bakery. It will differ, as it’s obvious.


This is why a very detailed plan is required to achieve SEO perfection. And among the first points in that plan, you will find a thorough and deep study of your Business Quality Keywords. So, let’s describe a bit the main things we look for in Keywords when studying their quality for a specific business.

Search Volume of a Keyword

When we are researching what keywords your company will benefit more of, we have to look at what’s the volume of searches that keyword has. The more people looking for that word, the most traffic it will bring your website. So, the volume is very important.

Competitiveness of a Keyword

Now, we have a keyword that is searched by a lot of people, in other words, it has a great volume of searches. But it turns out that word is not competitive and will not be able to stand up to the other businesses – similar to yours, that are using stronger words. So, keeping in mind this balance between Search Volume and Competitiveness is paramount for a good SEO outcome.

Kinds of Keywords

In this category, we have 3 kinds of these words used in SEO(Search Engine Optimization) and SEM(Search Engine Marketing). Generic, Broad Match, and Long Tail Keywords. Each one has its advantages and its issues. But the most important kind is the Broad Match Keywords. This refers to the words that target specific product or services. For example, “iMac Computer”, or “SEO Experts”. This keyword format will prove to be very effective. As you can see, it refers exactly what you are selling and will direct traffic of exactly the kind of clients you need.


The Next Step

At this point, you must be wondering what you should do to get your SEO rolling. Well, we will always advise you to hire experts in the field to obtain the best results. Now, maybe you have the time to start learning this difficult process. In that case, please by all mean, do.

In the meantime, Vhector Graphics offers expert management of your SEO and PPC campaigns. Obtaining the best and strongest Keywords we can possibly use for your business is our goal. Contact Us Today!

Signing Out

– Vhector Graphics Team

 

What is PPC and how it Works

What is PPC? PPC, or Pay-Per-Click, is probably today’s most important way you have at your disposal to advertise your...



What is PPC?

PPC, or Pay-Per-Click, is probably today’s most important way you have at your disposal to advertise your brand or at least is the most direct. Think of it as advertising your products or services on TV. For that you would have to contact the Cable Companies and get their advertising packages, which is good to mention, are fairly expensive. At the end, depending on how much you pay, your ads will run regularly for a period of time in the channels you chose to advertise on.
PPC works similar but is way cheaper. As you may know, we are all glued to our electronic devices all the time. We are an “online” society now. We still watch tv, but we spend a huge chunk of time searching the web for information, also services or products. That’s where PPC is most advantageous.

Let’s take Google for example. Google has a full system dedicated to this matter. Through bidding on relevant keywords(which we’ll write about in a future article), a Paid Advertising Manager will ensure, depending on your dedicated budget, that your clickable ads will show up in the top section of the search engines when users perform a search about the products or services you provide. That means you will show up in front of a potential client at the very same moment that person is searching for a business like yours.

As you can see, this is an advertising method that is very immediate. Although not guaranteed, you will most probably start seeing results quite fast after starting all your necessary campaigns. Of course, this explanation is somewhat oversimplified, but you’ll get the idea. It actually is all a bit more complicated than that.


Kinds of Online Ads

  • Display Ads
  • Search Ads
  • Video Ads
  • App Ads

Display Ads

These are those banners that show up on the websites you visit every day(for example, the ones you are seeing here in this article). According to Google, these kinds of ads run on over 2 million websites and apps. So, your brand will be exposed to potential clients in a very efficient way, always assuming your PPC Manager does a good job. These Ads require graphics.

Search Ads

Let’s do a small experiment. Open a new tab on your Web Browser and go to the Google Page and type any query of your preference. Do you see those 3 or 4 search results on top of the search list that have a green “Ad” sign? Those are the Search Ads. These ads are very effective and provide a very instant contact with your potential clientele. Executing an effective Search Ads Campaign will bring you results in the short run.

Video Ads

Not to be underestimated, these ads run only on Youtube. Remember, 1 out of every 2 people on the internet visit Youtube each month… That’s 1 billion visits a month!!! Obviously, with these numbers, this ad choice makes a powerful tool to reach a huge chunk of your business’ niche.
These kinds of ads require video or motion graphics ads to run.

App Ads

This one is similar to the Search Ads in its presentation. But it’s exclusively dedicated to the promotion of Apps. Do you build Apps? Well, this might be the right Ad for you to reach your clientele base.


How to Create Outstanding PPC Campaigns?

Paid Advertising is not an easy task. It involves detailed and constant studies of your business keywords, also your competition, and actively bidding on the proper quality keywords(once you’ve identified them). Paid Advertising Experts like we in Vhector Graphics have developed a Know-How and knowledge that allow us to be as effective as your business deserves. Creating the right campaigns with the right parameters is key for your Ads to succeed. Each Ad count, each click also counts, and we make sure you get your money worth.

If you want to learn more about our SEO and PPC Services, please visit This Page and let us know if you wish to start advertising to the millions of people who are looking right now for a service or product like the one you are offering!

 

Signing Out

-Vhector Graphics Team

 

Backlinks – What’s that all about?

Backlinks 1o1 Regarding Backlinks, also knows as Inbound Links(IBL’s), we can tell you that yes, they have utter importance...



Backlinks 1o1

Regarding Backlinks, also knows as Inbound Links(IBL’s), we can tell you that yes, they have utter importance when it comes to the relevance of your website on the World Wide Web.
As the matter of fact, Inbound Links are the responsible for the Authority your Website have in the eyes of the Search Engines.

This term refers to the links on a website pointing back at your own website. In turn, this tells Google, Bing, and other Search Engines that your online presence is relevant somehow. As we published in a past article regarding SEO and it’s importance(You can find it here), a backlink for the Search Engines can be considered to work more or less as “word-of-mouth” would work. If people are mentioning your name, you must be relevant in some way.
There the importance of  Backlinks.

Now, not all backlinks are useful for SEO purposes. Having 2000 of random backlinks isn’t helpful, really. Google, for example, while ranking your website will take into consideration how relevant a Backlink is regarding web page. This means that if you sell Cars and your website is devoted to that business, and you have 10 backlinks, but 7 of those backlinks come from sites about kittens, then you would have truly 3 relevant -or quality- Inbound Link which Google will weight toward your ranking.
Of course, this process es more complicated than that, but you now have the idea of how this works overall.




Main Characteristics of Backlinks

  • From Relevant Sources
  • From Trusted Sources
  • Must Send Traffic

Must Come From Relevant Sources

As mentioned previously, a Backlink should come from a relevant source. That the same as saying that the link pointing to your website, should be coming from another Website which handles similar interest, products or services as yours. Search Engines take particular care about this, since guaranteeing this will guarantee in turn that users will obtain, each time, relevant information to them, and not random redirecting that will add no value to their search at all.

Must Come From Trusted Sources

We all are aware of how many fake websites are out there. The Internet is a humongous entity that will, invariably, house not so reputable websites. So, Search Engine algorithms are being driven to identify these kinds of fake, unpopular, or plain shady websites and not reward them… In turn, the Search Engines will not reward you if you use that kind of websites for backlink support.
This is applicable also to those websites that sell backlinks… That would be a no-no, and Search Engines like Google and Bing explicitly explain that using that method is against their policies. It takes longer, but using the right kind of backlinks will worth the wait, no doubt.

Must Send Traffic

Very similar to the first point, this one has to do with the value that these backlinks offer your users and the users of the website sending you traffic. The goal is to offer users relevant content. When we are reading an article, and we see a link, we are certainly going to click on it if it has to do with what we reading in the first place. So, it pays off to take good care about what kind of backlinks you are developing.



If you would like to read further about Inbound Links, this article by Semrush is a very good one. Go and check it out here!

Let’s Get You Relevant Backlinks!

We in Vhector Graphics are committed to offering our clients the best service possible. In order to achieve that we take painstakingly care about what kind of Backlinks we develop for your Business’ Website. You deserve peace of mind, and we make sure you get just that.

 

Signing Out

-Vhector Graphics Team

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