Regarding Backlinks, also knows as Inbound Links (IBL’s), we can tell you that yes, they have utter importance when it comes to the relevance of your website on the World Wide Web.
As the matter of fact, Inbound Links are the responsible for the Authority your Website have in the eyes of the Search Engines.
This term refers to the links on a website pointing back at your own website. In turn, this tells Google, Bing, and other Search Engines that your online presence is relevant somehow. As we published in a past article regarding SEO and it’s importance (You can find it here), a backlink for the Search Engines can be considered to work more or less as “word-of-mouth” would work. If people are mentioning your name, you must be relevant in some way.
There the importance of Backlinks.
Now, not all backlinks are useful for SEO purposes. Having 2000 of random backlinks isn’t helpful, really. Google, for example, while ranking your website will take into consideration how relevant a Backlink is regarding web page. This means that if you sell Cars and your website is devoted to that business, and you have 10 backlinks, but 7 of those backlinks come from sites about kittens, then you would have truly 3 relevant -or quality- Inbound Link which Google will weight toward your ranking.
Of course, this process es more complicated than that, but you now have the idea of how this works overall.
Main Characteristics of Backlinks
- From Relevant Sources
- From Trusted Sources
- Must Send Traffic
Must Come From Relevant Sources
As mentioned previously, a Backlink should come from a relevant source. That the same as saying that the link pointing to your website, should be coming from another Website which handles similar interest, products or services as yours. Search Engines take particular care about this, since guaranteeing this will guarantee in turn that users will obtain, each time, relevant information to them, and not random redirecting that will add no value to their search at all.
Must Come From Trusted Sources
We all are aware of how many fake websites are out there. The Internet is a humongous entity that will, invariably, house not so reputable websites. So, Search Engine algorithms are being driven to identify these kinds of fake, unpopular, or plain shady websites and not reward them… In turn, the Search Engines will not reward you if you use that kind of websites for backlink support.
This is applicable also to those websites that sell backlinks… That would be a no-no, and Search Engines like Google and Bing explicitly explain that using that method is against their policies. It takes longer, but using the right kind of backlinks will worth the wait, no doubt.
Must Send Traffic
Very similar to the first point, this one has to do with the value that these backlinks offer your users and the users of the website sending you traffic. The goal is to offer users relevant content. When we are reading an article, and we see a link, we are certainly going to click on it if it has to do with what we reading in the first place. So, it pays off to take good care about what kind of backlinks you are developing.
If you would like to read further about Inbound Links, this article by Semrush is a very good one. Go and check it out here!
Let’s Get You Relevant Backlinks!
We in Vhector Graphics are committed to offering our clients the best service possible. In order to achieve that we take painstakingly care about what kind of Backlinks we develop for your Business’ Website. You deserve peace of mind, and we make sure you get just that.
-Vhector Graphics Team
What is SEO and how does it work
If your business has a website already, you may have heard quite regularly that you need SEO to make that Organic Traffic to your site happen… But what is Exactly SEO?
Well, SEO, or Search Engine Optimization, is the process done over a long period of time to achieve the goal of obtaining an Organic Traffic on your website due to Google, Bing or other search Engines ranking system.
How it works is that, let’s say Google, have certain algorithms that make sure that the results you see when you search anything online will be relevant to your search and that it has quality content you will find useful.
That Ranking system requires a website to have what it’s commonly known as “Authority”.
The Authority is provided for your website through various processes and techniques that your SEO Expert will utilize over time, that will basically tell Google: “Hey, look, we do have good Content and Authority… bump us up, please.” And that’s exactly what you want to happen.
Moz summarized it like this:
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Elements of the SEO Process
- Quality Content
- Website Optimization
- Design & Ease of Use
- Keywords Studies
As you can see on this list, the first and most important thing to focus on is Quality Content. That point is KEY to a very effective SEO. All the search engines focus their attention on how good, useful and impactful your content really is. They also take notice of how often your website publishes an article or get’s updated. Guaranteeing that will give you 50% of success in the eyes of the major Search Engines.
Now, Website Optimization is also very important. A poorly optimized website will run slow, be unresponsive and will not retain any visitor for more than a few seconds (Typically 5 Seconds). Google, Bing and other SE will take notice of this, and consider your website to be not up to the standard to be ranked in a high position… Basically, your website will be bumped down far away from the first 2 Search Pages. As you might know, that’s not a good thing to happen. SEO Experts will take care of this rather early in the SEO process since it’s paramount for a good performance overall.
This point is extremely relevant in the SEO world. Backlinks are simply links to your URL address published on external websites. For example, your website’s URL address is www.example.com. An article published by www.SecondExample.com with your URL in it is considered a backlink. Now, this resource is pretty important simply because when Google or Bing see your URL in a third party site, they automatically assume your website must be of quality since people are publishing it… It is considered more or less like Word of Mouth. If somebody mentions you, it must be because you must be relevant in some way.
Design & Ease of Use
This factor will influence, as does your Website Optimization, how long a user will keep snooping around your pages, or go away and never look back. Nobody likes a hard to use or to understand website. A confusing maze of information and messy graphics will turn off any user that comes across your website. On the other hand, if your website is professionally developed and focused on making the user experience satisfactory, those users will stay longer since we, humans, tend to hang around what we enjoy. The longest a user hangs around your website, the most noticeable that website becomes to the Search Engines.
And finally, Keywords Studies. This process is central to the SEO process. Your website visibility is based on words that are used in your Business Industry or Niche to locate those services. These words are not random, far from it, but are words that will come out of a deep and steady study performed by your SEO Specialist which once found, will be included all around your website so Search Engines can tell that your website is indeed part of that industry and can show it to the relevant users search.
So yes, SEO is important indeed
Being familiar with this process now, you can realize how important is the SEO Process for your business success. In another article (which you can read it here), we mentioned that a huge chunk of business transactions are done over the web. Meaning that you need to pay close attention to your Company’s Online presence. We in Vhector Graphics are equipped with the latest technologies and the necessary Know-How to make your website a success.
Do not hesitate in contacting us by leaving a comment in the comment section. If you have any questions you would like to have answered, we’ll be happy to help you.
Why your Website is so important.
A Website is important, no doubt. Today, a huge chunk of the business transactions done in a day is done in the digital world.
Each day, more and more people are buying, selling, trading, and doing their everyday shopping over the web. Thus, it would be logical to think that every business should have a professionally made website, right? The answer is YES.
Unfortunately, not every business owner is aware of the importance of this in today’s digital age. Hopefully, you will be after reading this article.
Having an engaging, beautiful Site will not only look good, it will retain your potential clients longer. This will make them consume all the information you are providing them about your products and services. Which in turn, will entice them to buy from you.
The truth is that anyone surfing the website, in this day and age, is capable to discern between a good, regular or plain bad Web page. Based on those criteria they will make their minds if your company is either worthy of their hard earn money, or not.
Your website needs to meet some standards.
- Fast Speeds
- Gorgeous and Attractive Graphics
- Easiness of Navigation
- SEO Ready Content
We all have been there. We want to check out a website, we all excitedly go and click on the link… Nothing. All is blank, nothing happens. 5, 6, 10 seconds go by and nothing yet. Our natural reaction? Go Away.
That’s right. We only tend to wait around for 5 seconds before turning away from a website and never looking back and to the next competitor’s website. That client you will never recover. That client is gone forever, and as you may have noticed: That’s not good at all!
So, a fast website is key to keep your potential clientele there absorbing every detail about your services and products.
Gorgeous and Attractive Graphics:
This one may seem simple or irrelevant, but do the test yourself. Where would you buy more confidently? In a disaster of a website or in a well designed, beautiful, and serious one?
We all do it… we judge the business by its general looks and corporative image. A website is your Company’s face on the world wide web, no doubt, and part of getting that client to stay searching for your products or services will fall on the graphics and the general image of your website. So, pay attention to that factor, and make sure you get an engaging website.
Easiness of Navigation:
How many times have you gone through that? You get to a web page, and wow… it’s all confusing. You do not have the slightest clue of what’s going on, and why you were there in the first place. That company lost you right there on the spot.
A website should be, no matter how much content it has, very simple to navigate and understand. Making a website intuitive for potential clients is key to retain them and sell your products and services. Nobody likes a maze of information, all hard to read and understand.
We all want an easy and pleasant experience when surfing the web. So, it’s up to you to make sure yours is not a confusing mess.
Ok, this one is a biggie. On November 2016, The Guardian published the following, and we quote:
…global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.
So yes, what that means is that your website needs to work in Desktops, but it’s fundamental that it also looks amazing on Cell phones and Tablets. You do want those potential clients to be able to enjoy your website anywhere they want, so Responsiveness is essential.
SEO Ready Content:
SEO, or Search Engine Optimization, is the process where, companies like us in Vhector Graphics, optimize a website so it gains what is called: Authority.
Google, Bing, and other search engines will bump up, through their algorithms, websites that have strong Authority and well-optimized content. Now, when a website is developed, SEO Service is not included. What it is included in the development stage -At least we include it in Vhector Graphics’s Projects- is that the content in the final web page, will be optimized and will be to the SEO standards, so when you decide to commission the actual SEO Process, the website will be ready to go right there and then.
We can help your business excel.
As you can see, developing a website is not an easy matter. It’s a complicated business with a lot of things to take into consideration. We in Vhector Graphics pride ourselves on creating Fast, Beautiful, Fully custom Websites for our clients that will meet every criterion we mentioned in this article today. To see live samples, please go here: OUR WEBSITES.
Please do not hesitate in contacting us if you have any question. We’ll be more than happy to help in any way we can.
-Vhector Graphics Team