PPC, or Pay-Per-Click, is probably today’s most important way you have at your disposal to advertise your brand or at least is the most direct. Think of it as advertising your products or services on TV. For that you would have to contact the Cable Companies and get their advertising packages, which is good to mention, are fairly expensive. At the end, depending on how much you pay, your ads will run regularly for a period of time in the channels you chose to advertise on. PPC works similar but is way cheaper. As you may know, we are all glued to our electronic devices all the time. We are an “online” society now. We still watch tv, but we spend a huge chunk of time searching the web for information, also services or products. That’s where PPC is most advantageous.
Let’s take Google for example. Google has a full system dedicated to this matter. Through bidding on relevant keywords (which we’ll write about in a future article), a Paid Advertising Manager will ensure, depending on your dedicated budget, that your clickable ads will show up in the top section of the search engines when users perform a search about the products or services you provide. That means you will show up in front of a potential client at the very same moment that person is searching for a business like yours.
As you can see, this is an advertising method that is very immediate. Although not guaranteed, you will most probably start seeing results quite fast after starting all your necessary campaigns. Of course, this explanation is somewhat oversimplified, but you’ll get the idea. It actually is all a bit more complicated than that.
Kinds of Online Ads
These are those banners that show up on the websites you visit every day (for example, the ones you are seeing here in this article). According to Google, these kinds of ads run on over 2 million websites and apps. So, your brand will be exposed to potential clients in a very efficient way, always assuming your PPC Manager does a good job. These Ads require graphics.
Let’s do a small experiment. Open a new tab on your Web Browser and go to the Google Page and type any query of your preference. Do you see those 3 or 4 search results on top of the search list that have a green “Ad” sign? Those are the Search Ads. These ads are very effective and provide a very instant contact with your potential clientele. Executing an effective Search Ads Campaign will bring you results in the short run.
Not to be underestimated, these ads run only on Youtube. Remember, 1 out of every 2 people on the internet visit Youtube each month… That’s 1 billion visits a month!!! Obviously, with these numbers, this ad choice makes a powerful tool to reach a huge chunk of your business’ niche. These kinds of ads require video or motion graphics ads to run.
This one is similar to the Search Ads in its presentation. But it’s exclusively dedicated to the promotion of Apps. Do you build Apps? Well, this might be the right Ad for you to reach your clientele base.
How to Create Outstanding PPC Campaigns?
Paid Advertising is not an easy task. It involves detailed and constant studies of your business keywords, also your competition, and actively bidding on the proper quality keywords (once you’ve identified them). Paid Advertising Experts like we in Vhector Graphics have developed a Know-How and knowledge that allow us to be as effective as your business deserves. Creating the right campaigns with the right parameters is key for your Ads to succeed. Each Ad count, each click also counts, and we make sure you get your money worth.
If you want to learn more about our SEO and PPC Services, please visit This Page and let us know if you wish to start advertising to the millions of people who are looking right now for a service or product like the one you are offering!
Regarding Backlinks, also knows as Inbound Links (IBL’s), we can tell you that yes, they have utter importance when it comes to the relevance of your website on the World Wide Web. As the matter of fact, Inbound Links are the responsible for the Authority your Website have in the eyes of the Search Engines.
This term refers to the links on a website pointing back at your own website. In turn, this tells Google, Bing, and other Search Engines that your online presence is relevant somehow. As we published in a past article regarding SEO and it’s importance (You can find it here), a backlink for the Search Engines can be considered to work more or less as “word-of-mouth” would work. If people are mentioning your name, you must be relevant in some way. There the importance of Backlinks.
Now, not all backlinks are useful for SEO purposes. Having 2000 of random backlinks isn’t helpful, really. Google, for example, while ranking your website will take into consideration how relevant a Backlink is regarding web page. This means that if you sell Cars and your website is devoted to that business, and you have 10 backlinks, but 7 of those backlinks come from sites about kittens, then you would have truly 3 relevant -or quality- Inbound Link which Google will weight toward your ranking. Of course, this process es more complicated than that, but you now have the idea of how this works overall.
Main Characteristics of Backlinks
From Relevant Sources
From Trusted Sources
Must Send Traffic
Must Come From Relevant Sources
As mentioned previously, a Backlink should come from a relevant source. That the same as saying that the link pointing to your website, should be coming from another Website which handles similar interest, products or services as yours. Search Engines take particular care about this, since guaranteeing this will guarantee in turn that users will obtain, each time, relevant information to them, and not random redirecting that will add no value to their search at all.
Must Come From Trusted Sources
We all are aware of how many fake websites are out there. The Internet is a humongous entity that will, invariably, house not so reputable websites. So, Search Engine algorithms are being driven to identify these kinds of fake, unpopular, or plain shady websites and not reward them… In turn, the Search Engines will not reward you if you use that kind of websites for backlink support. This is applicable also to those websites that sell backlinks… That would be a no-no, and Search Engines like Google and Bing explicitly explain that using that method is against their policies. It takes longer, but using the right kind of backlinks will worth the wait, no doubt.
Must Send Traffic
Very similar to the first point, this one has to do with the value that these backlinks offer your users and the users of the website sending you traffic. The goal is to offer users relevant content. When we are reading an article, and we see a link, we are certainly going to click on it if it has to do with what we reading in the first place. So, it pays off to take good care about what kind of backlinks you are developing.
If you would like to read further about Inbound Links, this article by Semrush is a very good one. Go and check it out here!
Let’s Get You Relevant Backlinks!
We in Vhector Graphics are committed to offering our clients the best service possible. In order to achieve that we take painstakingly care about what kind of Backlinks we develop for your Business’ Website. You deserve peace of mind, and we make sure you get just that.
If your business has a website already, you may have heard quite regularly that you need SEO to make that Organic Traffic to your site happen… But what is Exactly SEO?
Well, SEO, or Search Engine Optimization, is the process done over a long period of time to achieve the goal of obtaining an Organic Traffic on your website due to Google, Bing or other search Engines ranking system.
How it works is that, let’s say Google, have certain algorithms that make sure that the results you see when you search anything online will be relevant to your search and that it has quality content you will find useful. That Ranking system requires a website to have what it’s commonly known as “Authority”.
The Authority is provided for your website through various processes and techniques that your SEO Expert will utilize over time, that will basically tell Google: “Hey, look, we do have good Content and Authority… bump us up, please.” And that’s exactly what you want to happen.
Moz summarized it like this:
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Elements of the SEO Process
Design & Ease of Use
As you can see on this list, the first and most important thing to focus on is Quality Content. That point is KEY to a very effective SEO. All the search engines focus their attention on how good, useful and impactful your content really is. They also take notice of how often your website publishes an article or get’s updated. Guaranteeing that will give you 50% of success in the eyes of the major Search Engines.
Now, Website Optimization is also very important. A poorly optimized website will run slow, be unresponsive and will not retain any visitor for more than a few seconds (Typically 5 Seconds). Google, Bing and other SE will take notice of this, and consider your website to be not up to the standard to be ranked in a high position… Basically, your website will be bumped down far away from the first 2 Search Pages. As you might know, that’s not a good thing to happen. SEO Experts will take care of this rather early in the SEO process since it’s paramount for a good performance overall.
This point is extremely relevant in the SEO world. Backlinks are simply links to your URL address published on external websites. For example, your website’s URL address is www.example.com. An article published by www.SecondExample.com with your URL in it is considered a backlink. Now, this resource is pretty important simply because when Google or Bing see your URL in a third party site, they automatically assume your website must be of quality since people are publishing it… It is considered more or less like Word of Mouth. If somebody mentions you, it must be because you must be relevant in some way.
Design & Ease of Use
This factor will influence, as does your Website Optimization, how long a user will keep snooping around your pages, or go away and never look back. Nobody likes a hard to use or to understand website. A confusing maze of information and messy graphics will turn off any user that comes across your website. On the other hand, if your website is professionally developed and focused on making the user experience satisfactory, those users will stay longer since we, humans, tend to hang around what we enjoy. The longest a user hangs around your website, the most noticeable that website becomes to the Search Engines.
And finally, Keywords Studies. This process is central to the SEO process. Your website visibility is based on words that are used in your Business Industry or Niche to locate those services. These words are not random, far from it, but are words that will come out of a deep and steady study performed by your SEO Specialist which once found, will be included all around your website so Search Engines can tell that your website is indeed part of that industry and can show it to the relevant users search.
So yes, SEO is important indeed
Being familiar with this process now, you can realize how important is the SEO Process for your business success. In another article (which you can read it here), we mentioned that a huge chunk of business transactions are done over the web. Meaning that you need to pay close attention to your Company’s Online presence. We in Vhector Graphics are equipped with the latest technologies and the necessary Know-How to make your website a success. Do not hesitate in contacting us by leaving a comment in the comment section. If you have any questions you would like to have answered, we’ll be happy to help you.
We are super-exited about what the new year will be bringing for our team in Vhector Graphics.
Next year we’ll be bringing more tips and tricks, and most importantly, we’ll start publishing tutorials about photoshop, websites and online marketing. We really hope that you guys will find them helpful. We will also continue to provide Web Development, SEO and SEM services to our clients along with Advertising and general Graphic Design. The wheels never stop, and we want to keep serving you guys with the quality and results your businesses deserve.
So, have an amazing Christmas and a very Happy New Year 2018!
We, humans, are visual creatures. We see and we judge based on our first impression, basically, of everything we interact with every day. As consumers, we take particular care to make the right decision on where to spend our hard earn money. And that goes for everything… so, the products and services you are selling, need to be represented with a professionally developed corporate image. It’s no mystery that when we are hunting, as consumers, for any product or service, we, first of all else, will make sure that the company selling those commodities inspire trust. That trust is driven by your Company’s general image, or what we in the industry like to call: the Corporate Image.
Our idea of trust comes directly from how the company looks overall… The concept is simple, really. The more professional, clean, attractive your business looks, the more money you have spent in it, hence, your company should be a respected and trustworthy one. This idea is not always true, though. But it is generally how we, clients, make our decisions of where to buy or not to buy, which service to hire or which one not to.
Successfully creating your Corporate Image
Always Use professionals
Our first and most important advice would be to leave this task to the professionals. There is not a shortage of business owners taking it upon themselves to create their Corporate Images… There’s nothing wrong with that, but if you are truly serious about taking your Company to the next level, then you understand that creating this kind of so important elements in the development of a Business is not a simple thing to do. Graphic Designers spend years studying, and after that, even more years and sleepless nights putting into practice all they learned in school. So, contact the experts to ensure you will end up with a professionally developed image which will represent your Company for years to come.
The concept is usually associated with large corporations, but small businesses also have a corporate image even if neither their owners nor customers think of it that way. In the absence of active efforts, corporate image “simply happens”
And that’s exactly what you want to avoid. What you really want is to drive that image yourself, not let it run wild on its own, since you are risking it will deliver the wrong message to your clientele.
Explain carefully what your business is all about.
Before starting the project, the Graphic Designers will want to know more about your company. Be as explicit as possible, since this stage is key to obtain an accurate and quality final product. If you sell candy, you would not want a Corporate Image representing a Towing Company. You need to make sure your designer understand to the fullest what your company is all about, and what you are actually looking to transmit to your clients.
Your Logo is KEY!
Is not a mystery that your Business Logo is one of the key parts of what makes your Company what it is. If you do not have one, or you do have one… but was created in Powerpoint, please commission one as soon as you are able to, and start using it everywhere. – But Vhector Graphics, where is it that I have to use my logo? -Good Question. Your logo should go in all your advertising material, letterheads, envelopes, mugs, pens, awnings, and your website… the more places you can place your logo the better.
Some of the Corporate Image Elements
Uniform Color Scheme.
Letterheads & Envelopes for official use
Uniform Fonts Usage
Advertisement and Website Image Reciprocity
As you can see, your Corporate Image needs to be well planned and executed. That is simply key so it transmits the right message to your niche clientele. We, in Vhector Graphics, have developed the Know-How necessary to makes this process easier, that when paired with our top-notch graphics will make your company stand out in a uniform fashion, making your brand to be recognizable throughout your customer base. A well established Corporate Image is key to your business development. You should make plans to start that phase as soon as you can.
Please, do not hesitate in contacting us with any question you might have about how to enhance your website in the Comments Section. We will be more than happy to reply and help you in any way we can.
A Website is important, no doubt. Today, a huge chunk of the business transactions done in a day is done in the digital world. Each day, more and more people are buying, selling, trading, and doing their everyday shopping over the web. Thus, it would be logical to think that every business should have a professionally made website, right? The answer is YES. Unfortunately, not every business owner is aware of the importance of this in today’s digital age. Hopefully, you will be after reading this article.
Having an engaging, beautiful Site will not only look good, it will retain your potential clients longer. This will make them consume all the information you are providing them about your products and services. Which in turn, will entice them to buy from you. The truth is that anyone surfing the website, in this day and age, is capable to discern between a good, regular or plain bad Web page. Based on those criteria they will make their minds if your company is either worthy of their hard earn money, or not.
Your website needs to meet some standards.
Gorgeous and Attractive Graphics
Easiness of Navigation
SEO Ready Content
We all have been there. We want to check out a website, we all excitedly go and click on the link… Nothing. All is blank, nothing happens. 5, 6, 10 seconds go by and nothing yet. Our natural reaction? Go Away. That’s right. We only tend to wait around for 5 seconds before turning away from a website and never looking back and to the next competitor’s website. That client you will never recover. That client is gone forever, and as you may have noticed: That’s not good at all! So, a fast website is key to keep your potential clientele there absorbing every detail about your services and products.
Gorgeous and Attractive Graphics:
This one may seem simple or irrelevant, but do the test yourself. Where would you buy more confidently? In a disaster of a website or in a well designed, beautiful, and serious one? We all do it… we judge the business by its general looks and corporative image. A website is your Company’s face on the world wide web, no doubt, and part of getting that client to stay searching for your products or services will fall on the graphics and the general image of your website. So, pay attention to that factor, and make sure you get an engaging website.
Easiness of Navigation:
How many times have you gone through that? You get to a web page, and wow… it’s all confusing. You do not have the slightest clue of what’s going on, and why you were there in the first place. That company lost you right there on the spot. A website should be, no matter how much content it has, very simple to navigate and understand. Making a website intuitive for potential clients is key to retain them and sell your products and services. Nobody likes a maze of information, all hard to read and understand. We all want an easy and pleasant experience when surfing the web. So, it’s up to you to make sure yours is not a confusing mess.
Ok, this one is a biggie. On November 2016, The Guardian published the following, and we quote:
…global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.
So yes, what that means is that your website needs to work in Desktops, but it’s fundamental that it also looks amazing on Cell phones and Tablets. You do want those potential clients to be able to enjoy your website anywhere they want, so Responsiveness is essential.
SEO Ready Content:
SEO, or Search Engine Optimization, is the process where, companies like us in Vhector Graphics, optimize a website so it gains what is called: Authority. Google, Bing, and other search engines will bump up, through their algorithms, websites that have strong Authority and well-optimized content. Now, when a website is developed, SEO Service is not included. What it is included in the development stage -At least we include it in Vhector Graphics’s Projects- is that the content in the final web page, will be optimized and will be to the SEO standards, so when you decide to commission the actual SEO Process, the website will be ready to go right there and then.
We can help your business excel.
As you can see, developing a website is not an easy matter. It’s a complicated business with a lot of things to take into consideration. We in Vhector Graphics pride ourselves on creating Fast, Beautiful, Fully custom Websites for our clients that will meet every criterion we mentioned in this article today. To see live samples, please go here: OUR WEBSITES. Please do not hesitate in contacting us if you have any question. We’ll be more than happy to help in any way we can.