What is UI and what is UX, or UI/UX as this term is usually used? UI means “User Interface”. This refers to what the user will encounter and interact with when they are using a website or an application (App). UX, on the other hand, refers to “User Experience”. This one is exactly what its name states: It’s what the User will experience and how they will perceive a website or app.
Now, they both are usually talked about together, as if these two terms were somehow the same. In reality, they are two different things. Each require a different set of skills and are treated in a separate fashion. But make no mistake, they both go hand in hand.
It’s important to clarify that UI/UX does not only refers to Websites and Apps. It could refer also to Toys, Video Games and other kinds of products. But for the purpose of this article, we will be talking mainly about Websites and Apps.
Let’s talk about UI first
UI as mentioned before, is what the user of a website or an application will see, touch, fiddle with. In turn, the website or app will react. Where the buttons will be positioned; what’s the best position that button can possibly have to make it easy to spot, use, and be as helpful as possible. What not to add in a certain place so it won’t compete for attention; or what to actually add to cancel out other element’s over-attention-grabbing characteristics. All this will be decided at the UI (User Interface) Develop process.
Wikipedia puts it like this:
The user interface (UI), in the industrial design field of human–computer interaction, is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators’ decision-making process.
The UX Design will be responsible for what the user will feel, how they will react and interact with a website or Application. The flow of a website is paramount for a good User Experience. How to navigate from page to page, or even if a second page should open at all. Color schemes. Cleanness, or how busy a website looks and feels will make or break any User Experience.
One of the most common complaints in this regard are “Websites that are difficult to navigate”, or “I don’t understand how to use this website or app”. Based on this, a UX Developer will take into consideration even how the human psyche works, in order to develop an optimal final product that not only will look amazing, but that will have ease of use, and be an attractive experience to the user.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.
As you can see, these two elements of development are very important. They hold the key to the success or shameful defeat of any website or application. As a Web Developer possessing these sets of skills is extremely important to deliver exactly what users are expecting when they venture into the online world. Delivering an amazing Website will make any user smile and feel they need to come back, which is beyond important for any Company’s website. A well Developed UI/UX Strategy will ensure just that… So, it’s time to start taking these two extremely serious.
A Website is important, no doubt. Today, a huge chunk of the business transactions done in a day is done in the digital world. Each day, more and more people are buying, selling, trading, and doing their everyday shopping over the web. Thus, it would be logical to think that every business should have a professionally made website, right? The answer is YES. Unfortunately, not every business owner is aware of the importance of this in today’s digital age. Hopefully, you will be after reading this article.
Having an engaging, beautiful Site will not only look good, it will retain your potential clients longer. This will make them consume all the information you are providing them about your products and services. Which in turn, will entice them to buy from you. The truth is that anyone surfing the website, in this day and age, is capable to discern between a good, regular or plain bad Web page. Based on those criteria they will make their minds if your company is either worthy of their hard earn money, or not.
Your website needs to meet some standards.
Gorgeous and Attractive Graphics
Easiness of Navigation
SEO Ready Content
We all have been there. We want to check out a website, we all excitedly go and click on the link… Nothing. All is blank, nothing happens. 5, 6, 10 seconds go by and nothing yet. Our natural reaction? Go Away. That’s right. We only tend to wait around for 5 seconds before turning away from a website and never looking back and to the next competitor’s website. That client you will never recover. That client is gone forever, and as you may have noticed: That’s not good at all! So, a fast website is key to keep your potential clientele there absorbing every detail about your services and products.
Gorgeous and Attractive Graphics:
This one may seem simple or irrelevant, but do the test yourself. Where would you buy more confidently? In a disaster of a website or in a well designed, beautiful, and serious one? We all do it… we judge the business by its general looks and corporative image. A website is your Company’s face on the world wide web, no doubt, and part of getting that client to stay searching for your products or services will fall on the graphics and the general image of your website. So, pay attention to that factor, and make sure you get an engaging website.
Easiness of Navigation:
How many times have you gone through that? You get to a web page, and wow… it’s all confusing. You do not have the slightest clue of what’s going on, and why you were there in the first place. That company lost you right there on the spot. A website should be, no matter how much content it has, very simple to navigate and understand. Making a website intuitive for potential clients is key to retain them and sell your products and services. Nobody likes a maze of information, all hard to read and understand. We all want an easy and pleasant experience when surfing the web. So, it’s up to you to make sure yours is not a confusing mess.
Ok, this one is a biggie. On November 2016, The Guardian published the following, and we quote:
…global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.
So yes, what that means is that your website needs to work in Desktops, but it’s fundamental that it also looks amazing on Cell phones and Tablets. You do want those potential clients to be able to enjoy your website anywhere they want, so Responsiveness is essential.
SEO Ready Content:
SEO, or Search Engine Optimization, is the process where, companies like us in Vhector Graphics, optimize a website so it gains what is called: Authority. Google, Bing, and other search engines will bump up, through their algorithms, websites that have strong Authority and well-optimized content. Now, when a website is developed, SEO Service is not included. What it is included in the development stage -At least we include it in Vhector Graphics’s Projects- is that the content in the final web page, will be optimized and will be to the SEO standards, so when you decide to commission the actual SEO Process, the website will be ready to go right there and then.
We can help your business excel.
As you can see, developing a website is not an easy matter. It’s a complicated business with a lot of things to take into consideration. We in Vhector Graphics pride ourselves on creating Fast, Beautiful, Fully custom Websites for our clients that will meet every criterion we mentioned in this article today. To see live samples, please go here: OUR WEBSITES. Please do not hesitate in contacting us if you have any question. We’ll be more than happy to help in any way we can.