What is UI and what is UX, or UI/UX as this term is usually used? UI means “User Interface”. This refers to what the user will encounter and interact with when they are using a website or an application (App). UX, on the other hand, refers to “User Experience”. This one is exactly what its name states: It’s what the User will experience and how they will perceive a website or app.
Now, they both are usually talked about together, as if these two terms were somehow the same. In reality, they are two different things. Each require a different set of skills and are treated in a separate fashion. But make no mistake, they both go hand in hand.
It’s important to clarify that UI/UX does not only refers to Websites and Apps. It could refer also to Toys, Video Games and other kinds of products. But for the purpose of this article, we will be talking mainly about Websites and Apps.
Let’s talk about UI first
UI as mentioned before, is what the user of a website or an application will see, touch, fiddle with. In turn, the website or app will react. Where the buttons will be positioned; what’s the best position that button can possibly have to make it easy to spot, use, and be as helpful as possible. What not to add in a certain place so it won’t compete for attention; or what to actually add to cancel out other element’s over-attention-grabbing characteristics. All this will be decided at the UI (User Interface) Develop process.
Wikipedia puts it like this:
The user interface (UI), in the industrial design field of human–computer interaction, is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators’ decision-making process.https://en.wikipedia.org/wiki/User_interface
The UX Design will be responsible for what the user will feel, how they will react and interact with a website or Application. The flow of a website is paramount for a good User Experience. How to navigate from page to page, or even if a second page should open at all. Color schemes. Cleanness, or how busy a website looks and feels will make or break any User Experience.
One of the most common complaints in this regard are “Websites that are difficult to navigate”, or “I don’t understand how to use this website or app”. Based on this, a UX Developer will take into consideration even how the human psyche works, in order to develop an optimal final product that not only will look amazing, but that will have ease of use, and be an attractive experience to the user.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.https://www.nngroup.com/articles/definition-user-experience/
Resuming… UI/UX Are Extremely Important.
As you can see, these two elements of development are very important. They hold the key to the success or shameful defeat of any website or application. As a Web Developer possessing these sets of skills is extremely important to deliver exactly what users are expecting when they venture into the online world.
Delivering an amazing Website will make any user smile and feel they need to come back, which is beyond important for any Company’s website. A well Developed UI/UX Strategy will ensure just that… So, it’s time to start taking these two extremely serious.